Marketing A Medical Practice During COVID-19

May 4, 2020

Marketing works. Just ask any company who creates a campaign to push their products with the goal of gaining sales. Medical practices work the same way, except swap out ‘products’ for services and ‘sales’ for patients. These practices exist to provide healthcare to the community and marketing allows them to do just that.

During a time where very little seems transparent and facts change hourly, honest marketing is exactly what medical practices need to get back on their feet. Although most are deemed “essential” businesses, many offices were forced to close doors temporarily and/or offer limited availability. If you, as a group practice or solo physician, did not have the resources to market correctly, your patients are in the dark about your current status.

Now is the time to let patients know where you stand, when you are opening your doors and if you have any type of alternative visits in place – such as telemedicine. Below are a few ways to reach out to patients and potential referring offices.

  • Social Media
    More people than ever are scrolling through Facebook, Instagram and Twitter. Take this opportunity to create practice accounts if you don’t already have them and get familiar with each platform. Be sure to post about changes your office has made to ensure the safety of staff and patients.

  • Email Blasts
    Like social media, people are looking at their email inboxes. And you most likely have a list of all your patients’ email addresses. Use this to your advantage and send out email blasts with the same information you are sharing on social media.

  • Website
    Your website is one of your greatest tools. Work with your website management company to update patients with the latest information about your practice. Keep the updates simple, yet eye-catching.

  • Google
    Do you have a Google My Business listing for your practice? If not, create one now! There’s a reason the term “Googling” or “Google it” is used so frequently. Google is how the general public searches for information and uses it based on the results. Make sure your business hours, address and phone number are updated. Also check that the page is linked to your website. This a great place to add that you are offering virtual visits as well.

  • Referring Offices
    The above platforms do a great job of getting information out to patients, but don’t neglect potential referring offices. Create a list of your referring and potential referring offices’ fax numbers and send a fax blast. You can also hire a physician liaison to make dedicated visits to these offices on behalf of your practice.

You’re in one of three places right now. You have either accomplished all the steps above, tackled a few of them or haven’t started just yet. If you have completed them, great! If not, it’s not too late!

Contact us about creating a customized marketing plan for you. We are now offering payment plans to ensure your patients and referring offices receive updates, fast.

Full Circle PR
813.887.FCPR (3277)
FullCircle-PR.com

Person analyzing digital charts and graphs on a laptop and tablet, possibly in an office setting.

Full Circle PR: Strategies for Setting Your Practice Apart

August 1, 2024
In today’s increasingly competitive healthcare environment, medical practices must employ strategic planning tools to distinguish themselves. Understanding patient expectations and market dynamics is crucial for maintaining a leading position. Let’s discuss the benefits of various marketing and research tools that can facilitate the growth of your medical practice.  SWOT Analysis When it comes to wanting [...]
Laptop with social media notifications overlayed on it, hands typing.

Full Circle PR: Social Media 101 for Dermatology Practices

July 20, 2024
In today’s digital age, social media has evolved beyond mere connectivity – it has become a cornerstone for patients seeking reliable dermatology information and services. According to recent data, over 20% of new dermatology patients are influenced by platforms like YouTube, Facebook, Instagram, LinkedIn, and TikTok. This article explores these platforms individually and outlines effective [...]
Three people in suits using megaphones on boxes in a desert.

Marketing Mishaps

November 20, 2023
Medical marketing mishaps are errors or mistakes made in the process of promoting healthcare, services, or organizations. These mishaps can have negative consequences and may damage a practice brand's reputation which may lead to... ...legal issues, loss of patient volume/trust, or result in ethical concerns. Full Circle PR can help your practice avoid making [...]
White check mark inside a green square, indicating a selection or approval.

Data!

November 20, 2023
Do you know where your new patients are coming from? Knowing the patient referral source can help you pivot your marketing strategy on demand and will help you in the long run. If you don't know, then it is vital for you to be implementing a marketing campaign that will not only serve your [...]

Did you know?

November 17, 2023
Roughly 7-11% of your gross revenue should be budgeted for marketing. It’s always best to review your data and potential new targets internally with your staff and create a plan. This should include marketing, public relations, SEO, Google Ads, community relations, printing, promotional items, sponsorships and other miscellaneous marketing costs. Assess how you have [...]
Medical office worker smiling while on the phone, writing notes at a desk.

Tracking your outcomes – Where should you focus?

November 16, 2023
In today's fast-paced business world, data is the driving force behind informed decisions and successful strategies. And at the heart of data-driven excellence lies the magic of tracking numbers! An effective marketing plan must remain flexible and be monitored constantly. Knowing your numbers and using them to modify your marketing efforts brings you full [...]

Patient-Centric Approach

November 14, 2023
Patient-Centric Content Marketing goes beyond promotional materials – it's about delivering informative, relevant, and empathetic content that addresses the unique needs of patients and their families. Knowledge is Power: By providing accurate, easy-to-understand medical material, we empower your patients to make informed decisions about their health journey. From articles and blog posts to videos [...]
Circular diagram: data gathering, analysis, target list development, internal review, plan creation, execution, and outcome tracking.

Attracting Referrals – A Cycle for Growth

July 22, 2020
Attracting referrals is unique to every medical practice and there is no “one size fits all” strategy when it comes to increasing your patient base through referrals. Most likely, you have a few cherished sources whom you rely on to send new patients your way. However, every practice can follow a few fundamental steps [...]
Hand cutting the word

Should I Cut My Marketing Budget?

June 1, 2020
The “new normal”. Everyone is beginning to detest these two little words joined together. Yet, this new normal is a reality and new financial questions raised for your practice might prompt the consideration of trimming your marketing budget. While this might be a solution for improving your bottom line today, the benefits will be [...]