In today’s increasingly competitive healthcare environment, medical practices must employ strategic planning tools to distinguish themselves. Understanding patient expectations and market dynamics is crucial for maintaining a leading position. Let’s discuss the benefits of various marketing and research tools that can facilitate the growth of your medical practice.  SWOT Analysis When it comes to wanting [...]

In today’s digital age, social media has evolved beyond mere connectivity – it has become a cornerstone for patients seeking reliable dermatology information and services. According to recent data, over 20% of new dermatology patients are influenced by platforms like YouTube, Facebook, Instagram, LinkedIn, and TikTok. This article explores these platforms individually and outlines effective [...]

Medical marketing mishaps are errors or mistakes made in the process of promoting healthcare, services, or organizations. These mishaps can have negative consequences and may damage a practice brand's reputation which may lead to... ...legal issues, loss of patient volume/trust, or result in ethical concerns. Full Circle PR can help your practice avoid making [...]

Do you know where your new patients are coming from? Knowing the patient referral source can help you pivot your marketing strategy on demand and will help you in the long run. If you don't know, then it is vital for you to be implementing a marketing campaign that will not only serve your [...]

Roughly 7-11% of your gross revenue should be budgeted for marketing. It’s always best to review your data and potential new targets internally with your staff and create a plan. This should include marketing, public relations, SEO, Google Ads, community relations, printing, promotional items, sponsorships and other miscellaneous marketing costs. Assess how you have [...]

In today's fast-paced business world, data is the driving force behind informed decisions and successful strategies. And at the heart of data-driven excellence lies the magic of tracking numbers! An effective marketing plan must remain flexible and be monitored constantly. Knowing your numbers and using them to modify your marketing efforts brings you full [...]

Patient-Centric Content Marketing goes beyond promotional materials – it's about delivering informative, relevant, and empathetic content that addresses the unique needs of patients and their families. Knowledge is Power: By providing accurate, easy-to-understand medical material, we empower your patients to make informed decisions about their health journey. From articles and blog posts to videos [...]

Attracting referrals is unique to every medical practice and there is no “one size fits all” strategy when it comes to increasing your patient base through referrals. Most likely, you have a few cherished sources whom you rely on to send new patients your way. However, every practice can follow a few fundamental steps [...]

The “new normal”. Everyone is beginning to detest these two little words joined together. Yet, this new normal is a reality and new financial questions raised for your practice might prompt the consideration of trimming your marketing budget. While this might be a solution for improving your bottom line today, the benefits will be [...]