Marketing Mishaps

November 20, 2023

Medical marketing mishaps are errors or mistakes made in the process of promoting healthcare, services, or organizations.

These mishaps can have negative consequences and may damage a practice brand’s reputation which may lead to…

…legal issues, loss of patient volume/trust, or result in ethical concerns.

Full Circle PR can help your practice avoid making these marketing mishaps:

Preventing Off-target Messaging: Make sure your marketing materials build brand loyalty. We provide tailored marketing to your specific field of #healthcare.

Avoiding Negative First Impressions: Front desk staff should be friendly and helpful; they are your patients first impression and should enhance the overall patient experience.

Unprofessionalism: Off-putting jokes and any political talk should be avoided. Conversation should stay friendly and neutral.

Not Claiming Your Google My BusinessPage (GMB): In the digital world, we should be updating our website. We should be updating information regularly and accurately, updating photos, and responding to questions.

It is crucial for healthcare organizations to prioritize ethical practices, compliance, and transparency in their marketing efforts to build trust and credibility with patients.

Regular review and monitoring of marketing campaigns can help identify and rectify potential mishaps before they escalate. That is where Full Circle PR can help!

These are just a few tips to avoid.

Person analyzing digital charts and graphs on a laptop and tablet, possibly in an office setting.

Full Circle PR: Strategies for Setting Your Practice Apart

August 1, 2024
In today’s increasingly competitive healthcare environment, medical practices must employ strategic planning tools to distinguish themselves. Understanding patient expectations and market dynamics is crucial for maintaining a leading position. Let’s discuss the benefits of various marketing and research tools that can facilitate the growth of your medical practice.  SWOT Analysis When it comes to wanting [...]
Laptop with social media notifications overlayed on it, hands typing.

Full Circle PR: Social Media 101 for Dermatology Practices

July 20, 2024
In today’s digital age, social media has evolved beyond mere connectivity – it has become a cornerstone for patients seeking reliable dermatology information and services. According to recent data, over 20% of new dermatology patients are influenced by platforms like YouTube, Facebook, Instagram, LinkedIn, and TikTok. This article explores these platforms individually and outlines effective [...]
White check mark inside a green square, indicating a selection or approval.

Data!

November 20, 2023
Do you know where your new patients are coming from? Knowing the patient referral source can help you pivot your marketing strategy on demand and will help you in the long run. If you don't know, then it is vital for you to be implementing a marketing campaign that will not only serve your [...]

Did you know?

November 17, 2023
Roughly 7-11% of your gross revenue should be budgeted for marketing. It’s always best to review your data and potential new targets internally with your staff and create a plan. This should include marketing, public relations, SEO, Google Ads, community relations, printing, promotional items, sponsorships and other miscellaneous marketing costs. Assess how you have [...]
Medical office worker smiling while on the phone, writing notes at a desk.

Tracking your outcomes – Where should you focus?

November 16, 2023
In today's fast-paced business world, data is the driving force behind informed decisions and successful strategies. And at the heart of data-driven excellence lies the magic of tracking numbers! An effective marketing plan must remain flexible and be monitored constantly. Knowing your numbers and using them to modify your marketing efforts brings you full [...]

Patient-Centric Approach

November 14, 2023
Patient-Centric Content Marketing goes beyond promotional materials – it's about delivering informative, relevant, and empathetic content that addresses the unique needs of patients and their families. Knowledge is Power: By providing accurate, easy-to-understand medical material, we empower your patients to make informed decisions about their health journey. From articles and blog posts to videos [...]
Circular diagram: data gathering, analysis, target list development, internal review, plan creation, execution, and outcome tracking.

Attracting Referrals – A Cycle for Growth

July 22, 2020
Attracting referrals is unique to every medical practice and there is no “one size fits all” strategy when it comes to increasing your patient base through referrals. Most likely, you have a few cherished sources whom you rely on to send new patients your way. However, every practice can follow a few fundamental steps [...]
Hand cutting the word

Should I Cut My Marketing Budget?

June 1, 2020
The “new normal”. Everyone is beginning to detest these two little words joined together. Yet, this new normal is a reality and new financial questions raised for your practice might prompt the consideration of trimming your marketing budget. While this might be a solution for improving your bottom line today, the benefits will be [...]

Marketing A Medical Practice During COVID-19

May 4, 2020
Marketing works. Just ask any company who creates a campaign to push their products with the goal of gaining sales. Medical practices work the same way, except swap out ‘products’ for services and ‘sales’ for patients. These practices exist to provide healthcare to the community and marketing allows them to do just that. During [...]