Thought Leadership for Healthcare Leaders and Practice Teams

Full Circle PR founder Michele Krohn presents at national and regional healthcare conferences, leadership forums, and industry events on practice growth, compliance-aware marketing, referral development, and operational strategy.


Michele speaks from hands-on experience, not theory, drawing on real work building physician liaison programs, developing referrals, and managing reputation for medical practices and healthcare organizations.



Her sessions are working presentations. Physicians and administrators don’t just listen, they leave with practical tools and actionable strategies they can put to use in their practice right away.


Interested in booking Michele for your next conference or event? Scroll down to see her most-requested topics, or reach out to start the conversation.

Webinars and Workshops

Beyond the conference stage, Michele also leads webinars and workshops for healthcare organizations looking for a deeper, more focused dive into a specific challenge, whether that's building a referral program, sharpening a marketing strategy, or navigating compliance in promotional efforts.


These formats offer more room for discussion and hands-on problem-solving, making them a good fit for leadership teams, practice groups, or associations who want tailored guidance.


Interested in booking Michele for your next conference, workshop, or webinar? Scroll down to see her most-requested topics, or reach out to start the conversation.

Recognized for Sessions That Deliver Real Value

Michele is invited back year after year because attendees walk away with something they can use. A few highlights:

Distinguished Faculty invited to present at the American Urological Association’s programs for practice managers.

“Excellent” ratings  from AUA attendees, above the association’s 4.5 threshold for an excellent speaker evaluation.

Most relevant topic, Day One  her AUA lecture was rated the single most relevant session of the day, and among the top six of 24 topics across both days.

Top-rated summit speaker named repeatedly as one of the most impactful and well-received speakers at the Vein Practice Growth Summit.
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 “Full Circle has been a valued strategic partner of ours for many years. We have complete confidence that whenever a member of our network engages their team, they will be treated with the highest level of professionalism and guided in the right direction. Michele recently spoke at our Vein Practice Growth Summit and delivered an outstanding presentation, giving physicians practical tools and actionable strategies to grow their referral business. In conversations afterward, her name was mentioned repeatedly as one of the most impactful and well-received speakers of the entire summit.” 

  — David Shimkus, VP of Sales, Health Performance Specialists

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 “Your talks and presentation skills have received high ratings across our programs. We have been honored to have you as one of our distinguished faculty!” 

 — Lora Dietrich, Education Sr. Coordinator (Programs), American Urological Association 

Michele’s Most-Requested Topics

Each session can be tailored to your audience’s specialty and goals.

  • Tools & Tips to Build Your Referral Base

    Market beyond digital advertising by focusing on collaboration with physicians, offices, and associations. Gain practical tools for initiating, nurturing, and maintaining meaningful connections so your practice stays top-of-mind when a referral is needed.

    • Identify and Establish Key Partnerships: Learn how to pinpoint potential referral sources such as physicians, offices, and associations, and develop strategies for initiating productive partnerships.
    • Effective Networking Techniques: Gain practical tools and tips for nurturing and maintaining professional relationships to keep your practice top-of-mind.
    • Measuring Referral Success: Understand how to track and analyze referral sources to continually improve and adapt your referral strategies for sustained growth.

  • How to Differentiate Your Practice from the Competition?

    In an ever-evolving healthcare landscape, setting your practice apart is paramount. Join us to uncover innovative strategies and insights on how to stand out in a competitive market and become the healthcare provider of choice.


    • Innovative Differentiation Strategies: Explore creative and effective ways to distinguish your practice in a crowded healthcare market.
    • Branding and Positioning: Learn how to develop a strong brand identity and position your practice as the provider of choice for potential patients.
    • Patient Experience Enhancement: Discover how improving patient experience can set your practice apart and foster loyalty and positive word-of-mouth referrals.

  • Data Breach and Hacking: How to Manage PR and Protect Your Brand

    It’s not “if” anymore, but “when” will my practice be impacted. Do you have a crisis communication plan in place that covers how to manage your image and protect your brand?

    • Crisis Communication Planning: Understand the essential components of a robust crisis communication plan to manage data breaches effectively.
    • Reputation Management: Learn strategies to protect and restore your brand’s image following a data breach or hacking incident.
    • Legal and Ethical Considerations: Familiarize yourself with the legal and ethical responsibilities in managing data breaches and ensuring patient trust.

  • Your Front Desk Will Make or Break Your Practice

    Discover the secrets to optimizing your practice’s front desk operations and enhancing the patient experience. Explore how this crucial first impression can be a game-changer for your practice’s success.


    • Optimizing Front Desk Operations: Discover the best practices for streamlining front desk operations to improve efficiency and patient satisfaction.
    • Enhancing Patient Interactions: Learn techniques to train your front desk staff in providing exceptional patient interactions that set a positive tone for your practice.
    • Measuring Front Desk Performance: Understand how to assess and improve front desk performance to ensure it contributes to the overall success of your practice.

  • Online Reputation 101: Managing Your Digital Presence

    In today’s digital age, your online reputation is more important than ever. Learn the fundamentals of online reputation management to build trust and credibility with your patients in the virtual world.

    • Fundamentals of Online Reputation Management: Gain a comprehensive understanding of the basic principles and importance of managing your online reputation.
    • Building Trust and Credibility: Learn strategies to enhance trust and credibility with patients through effective online presence management.
    • Responding to Online Feedback: Discover best practices for responding to online reviews and feedback to maintain a positive digital image.

  • The Legalities in Marketing Your Practice

    Marketing your practice includes knowing the legalities to abide by, such as Stark Law, the Ethics in Patient Referral Act, and legal limits in advertising. Each is part of building a strong marketing and communications foundation for your practice.

    • Understanding Stark Law and the Ethics in Patient Referral Act: Learn about these critical laws and how they impact marketing strategies for your practice.
    • Legal Limits in Advertising: Explore the legal boundaries in medical advertising to ensure your marketing efforts comply with regulations.
    • Building a Legally Sound Marketing Foundation: Gain insights into creating a marketing plan that adheres to legal standards while effectively promoting your practice.

Bring Michele to Your Next Event

Looking for a speaker who leaves your audience with tools they’ll actually use? Let’s talk about your conference, summit, or association event and build a session tailored to your audience.

Full Circle PR

Phone: 813-887-3277  

  Email: info@fullcircle-pr.com

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