Honest Marketing During Uncertain Times

October 11, 2026

Marketing works. Just ask any company that creates a campaign to promote its products with the goal of gaining sales. Medical practices work the same way, except "products" become services and "sales" become patients. These practices exist to provide healthcare to the community, and marketing allows them to do just that.

At a time when very little seems transparent and facts change hourly, honest marketing is exactly what medical practices need to stay steady. Uncertainty, whether it's economic pressure, industry shifts, or unexpected disruptions, can leave patients unsure of what's changed at your practice. If you haven't had the resources to market correctly, your patients may be in the dark about your current status.

Now is the time to let patients know where you stand, what's changed, and whether you have any alternative visit options in place, such as telemedicine. Below are a few ways to reach out to patients and potential referring offices.

  • Social Media: More people than ever are scrolling through Facebook, Instagram, and Twitter. Take this opportunity to create practice accounts if you don't already have them, and get familiar with each platform. Be sure to post about any changes your office has made and how you're continuing to serve patients.
  • Email Blasts: Like social media, people are checking their email inboxes, and you most likely have a list of all your patients' email addresses. Use this to your advantage and send out email blasts with the same information you're sharing on social media.
  • Website: Your website is one of your greatest tools. Work with your website management company to update patients with the latest information about your practice. Keep the updates simple yet eye-catching.
  • Google: Do you have a Google Business Profile for your practice? If not, create one now! There's a reason "Googling" or "Google it" is used so frequently; Google is how the general public searches for information and acts on the results. Make sure your business hours, address, and phone number are updated, and check that the page is linked to your website. This is also a great place to note that you're offering virtual visits.
  • Referring Offices: The platforms above do a great job of getting information out to patients, but don't neglect potential referring offices. Create a list of your referring and potential referring offices' fax numbers and send a fax blast. You can also hire a physician liaison to make dedicated visits to these offices on behalf of your practice.

You're in one of three places right now: you've accomplished all the steps above, you've tackled a few of them, or you haven't started yet. If you've completed them, great! If not, it's not too late.

Looking to grow your practice? Contact us today to build your customized marketing plan. We offer flexible payment options to ensure you can seamlessly update your patients and referring offices.

Honest Marketing During Uncertain Times

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