Managing Google Reviews

October 9, 2026

Have you "Googled" yourself or your practice lately? More people than ever are turning to the internet for information, and many new patients will "Google" a physician or medical group before deciding to become a patient. Are your reviews positive or negative? Have you responded within HIPAA guidelines? The vast majority of patient complaints aren't related to actual medical care, but to customer service. When patients are frustrated with rudeness, inattention, or long wait times, today's response is often to vent online with the click of a mouse.

Even with the best intentions and actions from the best staff, a bad review is inevitable. Responding to those reviews in a timely and courteous manner shows that your practice is making every effort to rectify the situation. Most people recognize that no one is perfect. The best way to overcome the repercussions of a less-than-stellar review is to respond promptly and politely. Acknowledge the review and offer a number they can call to discuss the matter directly. Frustrated and angry patients often just want to be heard, and responding to all online reviews, good and bad, shows that you're engaged and active rather than uncaring and aloof.



Your online presence needs to be monitored constantly, whether by you or someone within your practice. Always ensure that responses to reviews are HIPAA compliant. While Google is the most-used platform for review seekers, don't neglect other sites such as Yelp, Facebook, Healthgrades, Vitals, and other online review sites.

Full Circle PR: Managing Google Reviews

Honest Marketing During Uncertain Times

October 11, 2026
Marketing works. Just ask any company that creates a campaign to promote its products with the goal of gaining sales. Medical practices work the same way, except "products" become services and "sales" become patients. These practices exist to provide healthcare to the community, and marketing allows them to do just that.

Established Patients

October 9, 2026
Established Patients: Your Practice's Secret Marketing Weapon

Strategies for Setting Your Practice Apart

October 8, 2026
In today's increasingly competitive healthcare environment, medical practices must use strategic planning tools to distinguish themselves. Understanding patient expectations and market dynamics is crucial for maintaining a leading position. Let's discuss the benefits of a few marketing and research tools that can fuel the growth of your medical practice.
Laptop with social media notifications overlayed on it, hands typing.

Full Circle PR: Social Media 101 for Dermatology Practices

July 20, 2024
In today’s digital age, social media has evolved beyond mere connectivity – it has become a cornerstone for patients seeking reliable dermatology information and services. According to recent data, over 20% of new dermatology patients are influenced by platforms like YouTube, Facebook, Instagram, LinkedIn, and TikTok. This article explores these platforms individually and outlines effective [...]
Three people in suits using megaphones on boxes in a desert.

Marketing Mishaps

November 20, 2023
Medical marketing mishaps are errors or mistakes made in the process of promoting healthcare, services, or organizations. These mishaps can have negative consequences and may damage a practice brand's reputation which may lead to... ...legal issues, loss of patient volume/trust, or result in ethical concerns. Full Circle PR can help your practice avoid making [...]
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Data!

November 20, 2023
Do you know where your new patients are coming from? Knowing the patient referral source can help you pivot your marketing strategy on demand and will help you in the long run. If you don't know, then it is vital for you to be implementing a marketing campaign that will not only serve your [...]

Did you know?

November 17, 2023
Roughly 7-11% of your gross revenue should be budgeted for marketing. It’s always best to review your data and potential new targets internally with your staff and create a plan. This should include marketing, public relations, SEO, Google Ads, community relations, printing, promotional items, sponsorships and other miscellaneous marketing costs. Assess how you have [...]
Medical office worker smiling while on the phone, writing notes at a desk.

Tracking your outcomes – Where should you focus?

November 16, 2023
In today's fast-paced business world, data is the driving force behind informed decisions and successful strategies. And at the heart of data-driven excellence lies the magic of tracking numbers! An effective marketing plan must remain flexible and be monitored constantly. Knowing your numbers and using them to modify your marketing efforts brings you full [...]

Patient-Centric Approach

November 14, 2023
Patient-Centric Content Marketing goes beyond promotional materials – it's about delivering informative, relevant, and empathetic content that addresses the unique needs of patients and their families. Knowledge is Power: By providing accurate, easy-to-understand medical material, we empower your patients to make informed decisions about their health journey. From articles and blog posts to videos [...]
Circular diagram: data gathering, analysis, target list development, internal review, plan creation, execution, and outcome tracking.

Attracting Referrals – A Cycle for Growth

July 22, 2020
Attracting referrals is unique to every medical practice and there is no “one size fits all” strategy when it comes to increasing your patient base through referrals. Most likely, you have a few cherished sources whom you rely on to send new patients your way. However, every practice can follow a few fundamental steps [...]